Champagne from Ruinart in New Eco Friendly Packaging

Have you seen the innovative new packaging on the on the Ruinart Champagne bottles? The new “eco-jackets” were introduced by Moët Hennessy to show its commitment to sustainability in winemaking at the first Paris edition of the Vinexpo trade fair. The LVMH Wines & Spirits group also announced a series of initiatives in support of more sustainable viticulture as well as a number of environmental goals.

The new avant-garde packaging is designed with the environment in mind and is 100% recyclable. The jacket is made of zero plastic and elegantly moulded to fit the contours of the Ruinart champagne bottle. The “second skin” is made from natural wood fibres and is nine times lighter than previous packaging. The appearance was inspired by Ruinart’s “Crayères”or chalk caves where the champagne is cellared in Reims. It also bears a similarity to the white serviette which is traditionally wrapped around a bottle of Champagne when it is being served.

The new case is being rolled out throughout Europe in late 2020 and this new eco-packaging symbolises Moët Hennessy commitment to the future. What’s more it is supremely practical and the case can even be placed in an ice bucket without and problems.  Furthermore, the case protects the clear bottles against the possibility of “light strike”, or UV light damage.

The new packaging is one of Maison Ruinart’s ambitious commitments to protect the environment, which also include the introduction of solar panels and LED lighting, a zero air-freight policy and a waste recycling record of 98.7%. So the new packaging is just one more good reason to enjoy your next glass of Ruinart champagne. Cheers!